Baseball
Hankook retains rights as MLB’s official tire
Company also extends tie with star Dodgers pitcher Kershaw
Marlins strike long-awaited naming rights deal with loanDepot
California-based loan provider continues to accelerate presence in baseball
Hyperice extends torrent of sponsorship deals with Yankees pact
Recovery and performance technology brand builds on prior MLB deal
New Balance, Fila among brands signing with KBO teams ahead of new season
Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3
Topps, Sports Illustrated collaborate on magazine-themed cards
Limited-edition card set recreates classic baseball covers from venerable magazine
MLB signs partnership agreement with Citrix
Company gains sponsorship rights, will supply league with digital workspace solutions
Padres, Petco extend ballpark naming rights agreement
Two-year extension also includes new partnerships with Machado, Tatis Jr.
Pirates, PNC extend naming rights for Pittsburgh ballpark
Parties sign new 10-year contract extension for much-beloved facility
LoanDepot begins to activate MLB sponsorship
League's official mortgage provider gains LCS presenting rights
Sony extends MLB video game title to Xbox platforms
Broadened availability contemplated in multiyear contract extension
MLB strikes sponsorship deal with loanDepot
California-based company named league's official mortgage provider
Mantle card sale sets new industry record
Rare trading card of late Hall of Famer sold for $5.2m.
Data Snapshot: MLB 2020
Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
Topps offering “Project 2020” cards as art prints
Trading card company expands new line of artistically reimagined cards
Rawlings set to acquire Easton, form larger baseball equipment supplier
Deal to create dominant entity in youth and recreational levels of play
Hyperice continues rapid expansion with MLB partnership
Major League Baseball has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.
MLB set to open new flagship retail store
New shop part of broader league move into new Manhattan headquarters