Australian Rules Football
Tourism Australia backs AFL’s China game
Tourism Australia has agreed a deal to sponsor the AFL Aussie rules football league’s upcoming game in China.
Gold Coast Suns secure new kit partner
Sports apparel and footwear company XBlades has entered into a multi-year partnership with AFL Aussie rules football team the Gold Coast Suns.
XXXX enters AFL with Lions deal
AFL Aussie rules football team the Brisbane Lions has entered into a partnership with local beer brand XXXX.
Sponsors sign on as AFL women’s league debuts
Aussie rules football league the AFL has agreed a new partnership with sporting goods and equipment retailer Rebel as its new women’s competition commenced today (Friday).
AFL’s Crows replace BLK with ISC
AFL Aussie rules football team the Adelaide Crows has agreed a kit partnership with Australian sportswear manufacturer ISC.
Lions become latest AFL team to find BLK replacement
US sportswear brand Majestic Athletic has agreed a kit partnership with AFL Aussie rules football team the Brisbane Lions.
Melbourne FC seals extension with New Balance
US sportswear company New Balance has renewed its partnership with AFL Aussie rules football team Melbourne FC.
Port Adelaide furthers Asian drive with Cathay Pacific partnership
AFL Aussie rules football team Port Adelaide has entered into a partnership with Hong Kong airline Cathay Pacific.
Yakult commits to Essendon recovery effort
AFL Aussie rules football team Essendon has extended its partnership with probiotic dairy products company Yakult.
JLT sponsors AFL’s pre-season series
Insurance provider JLT has been named as the new title sponsor of the AFL Aussie rules football league’s pre-season competition.
AFL hires new partner
The AFL Aussie rules football league has entered into a partnership with car and van rental company Thrifty.
Puma steps in early to replace BLK as Richmond partner
AFL Aussie rules football team Richmond has signed an apparel partnership with German sportswear brand Puma.
Melbourne FC motors on with jersey sponsor
AFL Aussie rules football team Melbourne FC has extended its jersey sponsorship deal with motoring logistics company Automotive Holdings Group.
Geelong Cats sign wide-ranging partnership with GMHBA
AFL Aussie rules football team the Geelong Cats has entered into a multi-faceted partnership with local health insurance provider GMHBA.
AFL’s Collingwood signs new kit deal
AFL Aussie rules football club Collingwood has agreed a new apparel partnership with sportswear manufacturer ISC.
New women’s AFL league seals kit partner
The Cotton On Group fashion brand has signed up as the official apparel partner of the newly-formed AFL Women’s (AFLW) Aussie rules competition.
Asics signs on as new kit partner of AFL champions
Japanese sportswear company Asics has entered into a kit partnership with the Western Bulldogs Australian Football League Aussie rules football club.
AFL’s St Kilda signs up new kit partner
AFL Aussie rules football team St Kilda has entered into a new partnership with Australian sportswear company BLK.