American Football
TD Ameritrade rolls NFL sponsorship into advertising spend
US-based online brokerage TD Ameritrade has become an Official Sponsor of the National Football League (NFL) in the category of personal investing, online brokerage and wealth management.
Buffalo Bills secure sponsorship double
NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
Capital One banks Orange Bowl title sponsorship
Credit cards, loans and savings specialist Capital One has struck a multi-year deal to become the new title sponsor of the Orange Bowl US college American football game.
New Chicago Bears partnership to target fans
US appliance, electronics and furniture retailer hhgregg has agreed a new partnership with NFL American football franchise the Chicago Bears.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
Radisson suspends Vikings sponsorship
International hotel company Radisson has become the first sponsor to suspend its involvement with NFL American football franchise the Minnesota Vikings due to the controversy surrounding Vikings running back Adrian Peterson.
Cincinnati Bengals bank Fifth Third extension
NFL American football team the Cincinnati Bengals have agreed a five-year extension to their partnership with Fifth Third Bank.
TD Ameritrade touches down with NFL
US online broker TD Ameritrade has agreed a three-year sponsorship deal with the NFL American football league.
Seahawks set sail with Princess Cruises
NFL American football team Seattle Seahawks has announced a sponsorship agreement with cruise line Princess Cruises.
GAC seals Jaguars partnership
Global shipping, logistics and marine services provider GAC has penned a sponsorship deal with the Jacksonville Jaguars NFL American football franchise.
NFL’s 49ers in banking partnership
U.S. Bank, part of the U.S. Bancorp financial services holding company, has entered into a partnership with NFL American football franchise the San Francisco 49ers.
Hublot enters NFL market with Dallas Cowboys
Swiss watch brand Hublot has agreed its first partnership with an NFL American football team by announcing a deal with the Dallas Cowboys.
Popeyes serves up title sponsorship for new Bahamas Bowl
US fast food chain Popeyes Louisiana Kitchen has agreed to become title sponsor of the inaugural Bahamas Bowl college post-season American football game.
Ford ups commitment to Detroit with college bowl sponsorship
Ford-owned automotive repair chain Quick Lane Tire & Auto Center has agreed a multi-year deal to become title sponsor of the annual college American football bowl game held at Ford Field in Detroit.
Indianapolis Colts resumes fantasy game initiative
Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.
Jaguars feed on Firehouse Subs deal
NFL American football team Jacksonville Jaguars have entered into a partnership with US restaurant chain Firehouse Subs.
Bills secure extension with banking partner
NFL American football franchise the Buffalo Bills has agreed a five-year extension to its sponsorship agreement with US commercial bank MT&T Bank.
Detroit Lions go green with Repreve
NFL American football team Detroit Lions has announced recycled fibre brand Repreve, part of the Unifi manufacturing company, as its official sustainability partner.