American Football
Bitcoin on the money with St. Petersburg Bowl deal
Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.
NFL’s Bills seal naming rights deal for training complex
US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.
Esurance signs up with San Francisco 49ers
NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.
King’s Hawaiian touches down with Atlanta Falcons
Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.
AB InBev goes global with expanded NFL partnership
Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
Dallas Cowboys team up with local hospital
NFL American football team Dallas Cowboys has entered into a commercial partnership with the Forest Park Medical Center.
Denver Broncos energised by new partner
NFL American football team Denver Broncos has signed a multi-year partnership with natural gas and oil producer Noble Energy.
Manning bolsters Nationwide’s Broncos deal
NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.
AFL champions bring Ak-Chin Indian Community on board
The Arizona Rattlers, reigning champion of indoor American football competition the Arena Football League, have agreed a multi-year home field naming rights deal with the Ak-Chin Indian Community.
Castrol NFL uplift due to activation and Mexico rights
Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.
Albertsons lands Boise State stadium naming rights
US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).
NFL’s Ravens bank stadium naming rights extension
NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).
NFL satisfies sweet tooth with Skittles
Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.
Northwestern Mutual lands Rose Bowl rights
Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.
Toyota becomes latest 49ers partner at Levi’s Stadium
The Northern California Toyota Dealers Association has agreed a multi-year, multi-million dollar deal with San Francisco 49ers to become the exclusive auto partner of the American football team and its new Levi’s Stadium from the 2014 NFL season.
Southeastern Conference bags Belk deal
US department store Belk has announced a six-year sponsorship deal with college sports organisation the Southeastern Conference.
Buffalo Bills score renewal with pizza partner
NFL American football franchise the Buffalo Bills has extended its multi-year partnership with local pizza company La Nova Pizzeria.