US audio equipment manufacturer Bose has agreed a deal to expand its partnership with the NFL by assuming branding rights to the headsets worn by coaches in the American football league, according to the Bloomberg news agency.
Hunting equipment and apparel manufacturer Duck Commander has agreed a title sponsorship deal for annual college American football game the Independence Bowl that runs until 2019.
Automotive parts and accessories provider Autozone has extended its title sponsorship of the Liberty Bowl end-of-season college American football event.
Nutritional products company AdvoCare has sealed a three-year deal to be the title sponsor of the Texas Bowl post-season collegiate American football game through 2016.
US fashion brand Levi’s has renewed its five-year sponsorship agreement with MLB baseball team San Francisco Giants.
University Hospitals (UH) in Cleveland has reached a 10-year sponsorship agreement with its local NFL American football team Cleveland Browns.
Multinational electronics company Panasonic has agreed a deal to become a partner of the Philadelphia Eagles NFL American football franchise.
American football league the NFL has moved to enhance its in-stadium experience for fans by entering into a sponsorship deal with high performance network solutions firm Extreme Networks.
PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian rules football competition.
US computing giant Intel has reached an agreement with NFL American football team San Francisco 49ers to become a founding partner and preferred technology provider at its new Levi’s Stadium.
American football’s NFL Players Association has confirmed sports and entertainment collectibles company Panini America as the presenting sponsor of the 2014 NFLPA Collegiate Bowl.
Mobile gaming company Kabam has sealed a 15-year naming rights agreement for the University of California, Berkeley’s California Memorial Stadium.
NFL American football team Philadelphia Eagles has extended its partnership with the Americas subsidiary of Japanese imaging and electronics company Ricoh.
Brand USA, the public-private partnership responsible for promoting the United States as a travel destination, has announced an international marketing partnership with American football league the NFL.
NFL American football team New Orleans Saints has reached a sponsorship agreement for the 2013-14 season with locally based cruise operator Carnival Cruise Lines.
Southern Ford Dealers has agreed a four-year sponsorship deal with NFL American football team Jacksonville Jaguars.
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.