American Football

NFL American football team the Kansas City Chiefs has renewed its partnership with soft drinks giant Coca-Cola.

Insurance and financial services firm Nationwide has renewed its partnership with the NFL American football league.

PepsiCo-owned water brand Aquafina has agreed a deal with the NFL to serve as the presenting sponsor of the 2017 edition of the American football league’s Pro Bowl event.

NFL American football team the Dallas Cowboys has signed a multi-year extension to its partnership with US multinational food and beverage corporation PepsiCo.

R+L Carriers has struck a deal to retain its role as the title sponsor of the annual New Orleans Bowl US college American football game.

Automotive, commercial and industrial lubricant company Valvoline has agreed a deal to become a partner of the Pac-12 US college sports conference’s American football programme.

NFL American football team the Denver Broncos has selected the WME-IMG agency to help secure a new naming-rights partner for Mile High Stadium, its home field.

NFL American football team the Philadelphia Eagles has extended partnerships with Thomas Jefferson University Hospitals and the Rothman Institute Orthopaedics medical group.

Electronic equipment manufacturer Johnson Controls has signed on as the naming rights partner of an under-construction sports and entertainment village that will be part of the Pro Football Hall of Fame in the US city of Canton, Ohio.

US waste collection, disposal and recycling company Waste Pro has entered into a partnership with the New Orleans Saints NFL American football franchise.

NFL American football team the Jacksonville Jaguars has entered into a partnership with the Fields Auto Group car dealership chain.

NFL American football team the New England Patriots has become the latest US major league sports franchise to partner with transportation company Uber.

The NFL UK division of the National Football League has agreed sponsorship deals with tyre manufacturer Bridgestone and bagel producer New York Bakery.

NFL American football team the Green Bay Packers has partnered with sausage producer Johnsonville to launch a permanent tailgate structure in the car park of its Lambeau Field home stadium.

Financial services company American Express has extended its partnership with NFL American football team the Seattle Seahawks.

App-based taxi network Uber is consolidating its presence in sport by moving from single season to multi-year sponsorship deals with major US sports franchises and planning new deals with European sports partners.