R+L Carriers has struck a deal to retain its role as the title sponsor of the annual New Orleans Bowl US college American football game.
The freight shipping company, which originally signed up as the title sponsor in 2005, will continue to support the game for five years, from 2017 until 2021.
This year’s game will take place this Sunday between the University of Southern Mississippi and the University of Louisiana at the Mercedes-Benz Superdome in New Orleans.
The game generates an estimated positive economic impact of $20m (€19.2m) for New Orleans.