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NFL renews Castrol partnership

Oil and lubricants giant Castrol has signed a multi-year extension to its partnership with the NFL American football league.

Castrol will retain its status as the league’s official motor oil sponsor as part of the agreement.

To mark the renewal, Castrol will feature the NFL shield logo on selected packaged products in the coming months.

The new agreement will allow Castrol to activate the partnership through multiple platforms, including advertising, social media and on-site activations.

Castrol first linked up with the NFL in 2010. The company’s Castrol Edge oil currently serves as the title sponsor of the NFL’s Clutch Performer of the Year Award, while its brand has also gained exposure through the ‘Words of Strength’ video series.