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Aquafina named as title sponsor of 2017 Pro Bowl

PepsiCo-owned water brand Aquafina has agreed a deal with the NFL to serve as the presenting sponsor of the 2017 edition of the American football league’s Pro Bowl event.

The all-star event will take place on January 29 at Orlando’s Camping World Stadium and will officially be known as the 2017 Pro Bowl presented by Aquafina.

As presenting sponsor, Aquafina will be incorporated into numerous elements of the pre-game programme of week-long celebratory events and will benefit from significant brand exposure at Camping World Stadium.

Aquafina replaces financial services company USAA as the event’s presenting sponsor.

This year’s Pro Bowl will mark the return of the event’s traditional AFC-NFC format for the first time in five seasons.