American Football
NFL’s Jaguars add travel partner to UK portfolio
The Jacksonville Jaguars NFL American football franchise has signed up travel specialist Ocean Holidays as its latest UK-focused partner.
‘A Better Super Bowl’: Hyundai NFL activation case study
New York Jets sign banking partner
Sterling National Bank has agreed a multi-year sponsorship deal with NFL American football team the New York Jets.
Telefónica Movistar partners with NFL in Mexico
Telecommunications company Telefónica Movistar has signed a Mexico-focused partnership with the NFL American football league.
IdentoGO enters sports sponsorship market with New York Jets
NFL American football team the New York Jets has entered into a multi-year partnership with identity-related security services company IdentoGO by Idemia.
NFL’s Dolphins link up with MSC Cruises
MSC Cruises USA, the North American arm of privately-owned cruise line MSC Cruises, has entered into a partnership with NFL American football franchise the Miami Dolphins.
NFL’s Titans sign up Ole Smoky as new sponsor
NFL American football franchise the Tennessee Titans has secured a partnership with local moonshine distiller Ole Smoky Distillery.
Jacksonville Jaguars sign UK-focused partnership
Mobile virtual network operator Lycamobile has entered into a UK-focused partnership with NFL American football team the Jacksonville Jaguars.
New York Jets partner with M&T Bank, Uber
NFL American football team the New York Jets has agreed sponsorship deals with commercial banking group M&T Bank and transportation network Uber.
Delta partners with Atlanta Falcons, United
Delta Air Lines has entered into a partnership with NFL American football team the Atlanta Falcons and Major League Soccer franchise Atlanta United.
Airbnb teams up with Buffalo sports franchises
Pegula Sports and Entertainment, the ownership group of NFL American football franchise the Buffalo Bills and NHL ice hockey team the Buffalo Sabres, has entered into a partnership with online marketplace and hospitality service Airbnb.
Gasparilla Bowl brings in new title sponsor
The Gasparilla Bowl American football game has signed up Bad Boy Mowers as its title sponsor.
Atlanta Falcons partner with Lyft, Zaxby’s
NFL American football franchise the Atlanta Falcons has agreed sponsorship deals with transportation service Lyft and fast-food restaurant chain Zaxby’s.
NFL secures Europe-facing deal with Just for Men
Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.
Heinz signs up with NFL’s UK arm
Multinational confectionary, food and beverage company Heinz has entered into a partnership with the UK division of the NFL American football league.
Subway: NFL focus for fast-food chain in UK
NFL’s Jaguars secure UK-focused partnership
Wealth management company LGT Vestra US has agreed a deal to become an official UK founding partner of the Jacksonville Jaguars NFL American football franchise.
Seahawks extend with Safeway
Supermarket chain Safeway has signed a multi-year extension to its partnership with NFL American football team the Seattle Seahawks.