Delta partners with Atlanta Falcons, United

Delta Air Lines has entered into a partnership with NFL American football team the Atlanta Falcons and Major League Soccer franchise Atlanta United.

The deal will run for five years, through to the end of the 2021 season.

Delta will now serve as the official airline of the Falcons and United, as well the Mercedes-Benz Stadium, where both teams play their home games.

Delta has also taken on naming rights to the South Champions Club inside the venue. The hospitality facility will be known as the Delta Sky360˚ Club.

The deal also includes an in-stadium presence on LED advertising boards, as well as IPTV exposure and various digital and social content opportunities.

Delta already has partnerships in place with both NBA basketball franchise the Atlanta Hawks and Major League Baseball outfit the Atlanta Braves.