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NFL’s Titans sign up Ole Smoky as new sponsor

NFL American football franchise the Tennessee Titans has secured a partnership with local moonshine distiller Ole Smoky Distillery.

The multi-year deal will see Ole Smoky serve as an official sponsor of the team.

Ole Smoky products will be available to purchase throughout the team’s Nissan Stadium during all Titans home games, while its signature moonshine cocktails will be served within VIP suites at the venue.

In addition, Ole Smoky branding will appear on various surfaces inside Nissan Stadium.

Robert Hall, chief executive of Ole Smoky, said: “This is the first time Ole Smoky has worked with an NFL team and we foresee great success for the two Tennessee based brands.”