Video Games
ING-DiBa extends DBB deal in post-Nowitzki era
German banking group ING-DiBa has renewed as the main sponsor of Germany’s national basketball and national wheelchair basketball teams at roughly the same fee as the previous deal, despite the retirement of the brand’s long-term brand ambassador, Dirk Nowitzki, from international basketball at the start of this year.
HSBC follows broad-based audience into cycling
Financial services company HSBC will aim to “bring cycling to every family in the UK” under its new main sponsor agreement with British Cycling, the brand’s first major deal outside of golf, rugby union and tennis.
Market share key to ZTE-Vivo NBA China switch
Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.
DR1 Racing flies off with new partner
Drone racing organisation DR1 Racing has entered into a partnership with children’s entertainment company Spin Master.
Manchester City stays in the game with EA Sports extension
Video game developer EA Sports has agreed a multi-year extension to its partnership with English Premier League football club Manchester City.
Manchester City says game on with new regional partner in Asia
English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.
Konami continues European football drive with Dortmund deal
German Bundesliga football club Borussia Dortmund has agreed a sponsorship deal with Japanese digital entertainment company Konami.
Liverpool teams up with Konami
English Premier League football club Liverpool has entered into a global partnership with Japanese digital entertainment company Konami.
Everton teams up with Football Manager
Video game developers Sega and Sports Interactive have agreed a deal with Everton, under which the two companies’ Football Manager series will become a partner of the English Premier League football club.
Watford extends Football Manager’s contract
English Premier League football club Watford has extended its partnership with Sports Interactive, makers of the Football Manager computer game series.
Manchester United gets in the game with EA Sports
Video game developer EA Sports has entered into a global partnership with English Premier League football club Manchester United.
EA Sports expands Premier League partnership
Video game developer EA Sports has enhanced its partnership with football’s English Premier League.
Bayern says game on with EA Sports deal
Video game developer EA Sports has entered into a global partnership with German Bundesliga football club Bayern Munich.
Kinguin signs up to sponsor ESL Pro League
Online digital products marketplace Kinguin has agreed a sponsorship deal with the ESL CS:GO Pro League esports competition.
Crystal Palace in the game with EA Sports
Video game developer EA Sports has agreed a sponsorship deal with English Premier League football club Crystal Palace.
Barcelona says game on with Konami partnership
Japanese digital entertainment company Konami has entered into a global partnership with Spanish LaLiga football club Barcelona.
Juventus teams up with EA Sports
Video game developer EA Sports has entered into a partnership with Italian Serie A football club Juventus.
CFL teams up with DraftKings
Daily fantasy sports gaming operator DraftKings has entered into a partnership with American football competition the Canadian Football League.