English Premier League football club Watford has extended its partnership with Sports Interactive, makers of the Football Manager computer game series.
The new deal will cover the 2016-17 Premier League season, which gets underway this weekend.
Under the agreement, Football Manager’s branding will continue to receive significant exposure at Watford’s Vicarage Road stadium on match days. The game’s logo will also be present in interview backdrops and at the club’s training ground.
As part of an expanded deal, video content featuring Watford players testing out the game will be made available to supporters, while various other digital initiatives will be launched. Football Manager 2017, the next instalment of the hit series, will also be on sale in the Watford club shop when it is released in the autumn.
In addition, Watford’s scouts and coaches will receive access to Football Manager’s extensive database.
Sports Interactive’s studio director Miles Jacobson said: “Whilst it’s true that as a Watford supporter, working with my home-town club is always great, the return of investment on a global basis is the most important thing and Watford continue to deliver great value through this partnership.
“Their forward thinking when it comes to the supporters and the way the club is run both on the football and commercial sides is why we will hopefully be able to continue the relationship not just for this season, but for many years to come.”