Video game developers Sega and Sports Interactive have agreed a deal with Everton, under which the two companies’ Football Manager series will become a partner of the English Premier League football club.
As part of the deal, the length of which was not disclosed, Football Manager will be promoted through LED advertising at Everton’s Goodison Park stadium on match days. The game’s logo will also feature in the backdrop of interviews with players and club staff.
In addition, Football Manager will produce exclusive Everton-related content, while supporters of the club will be given the chance to win a copy of Football Manager 2017, which will be released in the autumn.
Sports Interactive studio director Miles Jacobson said: “They (Everton) were actually our first top-flight partner on Football Manager nearly a decade ago, so it’s lovely to be back working with a club who not only do great work in the community, but also have an ever increasing global reach, both of which will hopefully help us reach new heights for all of our Football Manager titles.”
Sports Interactive last week extended its partnership with Everton’s fellow Premier League club Watford.