Sporting Apparel
Gloucester Rugby brings in XBlades as new kit partner
Rugby footwear and apparel company XBlades has struck a deal to become the new official kit partner of English Premiership rugby union club Gloucester.
New Balance Football makes ambitious Panama first national team partner
The Panama Football Federation (FEPAFUT) has signed its second major commercial deal in the space of a week after becoming US sportswear company New Balance’s first national team partner.
Puma extends deal with key strategic partner FIGC
The Italian Football Federation (FIGC) has extended its long-term partnership with sportswear company Puma.
WWE to push Tapout through Authentic Brands Group venture
The WWE wrestling organisation and intellectual property corporation Authentic Brands Group have announced a joint venture utilising fitness lifestyle brand Tapout.
Macron moves into Bundesliga with Brose Baskets
Italian sportswear manufacturer Macron has reached a deal to become the new technical partner of German Basketball Bundesliga team Brose Baskets.
Rhino Rugby extends with Pro 12
Rugby equipment and sportswear supplier Rhino Rugby has opted to extend its sponsorship of the Pro 12 European rugby union club tournament.
Super Kings team with Spartan Sports for IPL
Indian Premier League cricket team Chennai Super Kings has agreed a kit partnership with sportswear company Spartan Sports for the 2015 season of the Twenty20 competition.
MLB extends Majestic partnership
Sportswear apparel provider Majestic Athletic has extended a partnership with Major League Baseball Properties in North America.
Under Armour bolsters football portfolio with Sao Paulo deal
US sportswear manufacturer Under Armour has announced a multi-year deal with Campeonato Brasileiro Serie A football team Sao Paulo.
Top 14’s Grenoble extends with main sponsor and kit partner
French Top 14 top-tier rugby union club Grenoble has extended deals with Italian sportswear company Kappa and IT consulting firm Sogeti.
Adidas won’t bid to renew NBA deal
Sportswear company Adidas has decided against renewing its contract to supply kit to the NBA basketball league in North America.
Under Armour extends with Boston College
Boston College and Under Armour have signed a 10-year partnership extension that designates the US sportswear company as the official outfitter of its varsity intercollegiate athletic programmes.
Santini to continue kitting out UCI
The International Cycling Union (UCI) has extended its long-standing partnership with Italian sportswear manufacturer Santini.
Force India suits up with new clothing partner
Brandon, a wholly-owned corporate merchandise and clothing division of sportswear giant Puma, has entered into a partnership with the Force India Formula One motor-racing team.
Hummel extends backing of Afghan football
Danish sportswear brand Hummel has extended a partnership deal with the Afghanistan Football Federation (AFF).
Kappa replaces Joma at Standard Liege
Italian sportswear company Kappa has reached a three-year agreement to serve as the new kit manufacturer for Belgian Pro League football team Standard Liege.
Worcestershire signs up Canterbury for new season
New Zealand-based sportswear brand Canterbury has signed a kit deal with English county cricket club Worcestershire.
Celtic becomes latest big signing for New Balance
Scottish Premiership champion Celtic has agreed a multi-year kit partnership to become the latest major football club to partner with US sportswear company New Balance.