Logistics
Essendon takes Toll renewal
AFL Australian rules football team Essendon has announced an extended two-year sponsorship deal with Toll Group.
FedEx delivers ATP renewal
The Association of Tennis Professionals, the governing body of men’s professional tennis, has extended its platinum partnership with US shipping giant FedEx for the ATP World Tour.
DHL makes return delivery for Red Bull Air Race
DHL Global Forwarding, the air and ocean freight specialist of global courier company Deutsche Post DHL, has renewed its agreement to serve as the official logistics partner of the Red Bull Air Race World Championship.
Rio 2016 revenue target under pressure
The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.
Rugby World Cup seeks full house of top-tier renewals
Malcolm Group delivers extra year with Glasgow Warriors
Scottish Pro12 rugby union team Glasgow Warriors has extended its shirt sponsorship deal with logistics specialist the Malcolm Group for the 2014-15 season.
Correios delivers Rio 2016 deal
Correios, the state-owned company which operates Brazil’s national postal service, has agreed a deal to become a tier one sponsor of Rio de Janeiro’s 2016 Olympic Games in the logistics category.
DHL returns to back 2015 Rugby World Cup
DHL has been announced as the official logistics partner of the 2015 Rugby World Cup, which will be hosted by England.
Turkish Airlines considers Uefa Champions League place
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.
Interlink Express expands Stoke City support
Interlink Express has agreed a new one-year sponsorship package with Stoke City in order to increase its support of the English Premier League football club for the 2013-14 season.
Formula E expects over $20m from sponsorship in first year
The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.
Sydney FC scores double deal
Sydney FC has bolstered its commercial portfolio ahead of the 2013-14 A-League football season by agreeing deals with Metcash Food & Grocery (IGA) and StarTrack.
Dorna Sports looks to MotoGP model to drive sales of Superbike race title sponsorships
Dorna Sports, organiser of the Fédération Internationale de Motocyclisme Superbike World Championship, has begun marketing race title sponsorship rights based on the model of MotoGP.
DHL delivers Lions tour naming rights
DHL has agreed a deal with the Australian Rugby Union (ARU) to become the naming rights partner for the upcoming British & Irish Lions tour to Australia.