Information Technology
Brands starting to see potential of augmented reality
FRONTIERS REPORTED in late 2011 that Tottenham Hotspur shirt sponsor, augmented reality (AR) company Aurasma was making fairly slow progress engaging Spurs fans with its software (see here)
Make or break for tech brands during London Games
DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…
Landmark deal for Microsoft and Lotus F1
MICROSOFT DYNAMICS WAS named the official Business Transformation Partner of the Lotus F1 Team in March, marking parent company Microsoft’s debut in Formula One sponsorship.
IBM benefits from Masters sponsorship controversy
THE MASTERS, one of the four major tournaments on the professional golf calendar, always generates considerable coverage on digital platforms, as does its corporate partners ExxonMobil, AT&T and IBM
Indian telecoms ringing the changes
ANY UNDERDEVELOPED market of over 1 billion people is going to attract international interest particularly in a sector like telecoms
Could Aurasma herald a new sponsor sector for sport?
A STRAW POLL of Tottenham supporters at Frontiers found most (both) could name their shirt sponsor and 50% (1) connected them with “some sort of software”. So
Sponsors to gain from DBR technology
DIGITAL BILLBOARD replacement (DBR), technology allowing in-stadia advertising billboards to be digitally ‘replaced’ in live TV broadcasts, looks set to revolutionise the sports advertising marketing in …