A STRAW POLL of Tottenham supporters at Frontiers found most (both) could name their shirt sponsor and 50% (1) connected them with “some sort of software”. So far so unpromising but Aurasma has a number of fronts on which it builds its presence before it starts to creep into our unconscious and indeed our daily lives. The company does indeed produce augmented reality software which allows users of all types to overlay what their smartphone sees via its camera with additional information.
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