Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN. Terms of the deal were not disclosed, but it will run for at least the 2019-20 season
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola
Japanese IT services company NEC has agreed a partnership with Major League Baseball franchise the Los Angeles Angels
Rutgers University has signed a record-breaking naming rights deal with New Jersey IT firm SHI International Corp. Under the deal, the Rutgers’ HighPoint.com Stadium will be renamed as the SHI Stadium.
The organising committee of the 2022 Hangzhou Asian Games announced China Telecom and China Mobile as official communication service partners, and they will provide 5G network coverage throughout the event
Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo. The five-year deal names Lenovo as a global technology partner of the club
The Australian division of technology company Google has entered into a partnership with the AFL Aussie rules football competition
Software manufacturer SAP has signed up as an official partner of the Epicenter Major Dota 2 esports event in Moscow on June 22
It’s official – the Oakland Coliseum, home to the NFL’s Oakland Raiders and MLB’s Oakland A’s, will now be named the RingCentral Coliseum. The th
NFL sponsor Microsoft activated around the 2020 Super Bowl with an inspirational, equality-focused campaign based on the story of 49ers coach Katie Sowers.
As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…
The English Football Association (FA) has entered into a partnership with the Google Cloud division of technology company Google
Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship
Online accounts company Big Red Cloud has signed on as a new partner for club rugby union competition the Pro14
The NBA's Detroit Pistons have announced a long-term strategic partnership with cloud communications provider RingCentral
Major League Soccer and US Soccer have signed a three-year partnership with meditation and mindfulness app Headspace
US information technology company HP has extended and upgraded its partnership with Emirates Team New Zealand, which is currently preparing to defend its title in sailing’s America’s Cup.
Women’s National Basketball Association franchise the Indiana Fever has signed a multi-year jersey sponsorship deal with software company Salesforce.
US information technology company Dell Technologies has renewed its title sponsorship of the annual World Golf Championships Match Play event
Cashless payment provider tappit has signed a three-year cashless technology partnership with the Australian Formula One Grand Prix
US software company Zoom Video Communications has agreed a partnership with Manchester City, its second deal with a leading English Premier League football club in the space of a week
SA Rugby, the governing body of rugby union in South Africa, has entered into a partnership with US technology company Microsoft
Software and cloud technology company Medallia will feature as the main jersey sponsor of the USA Rugby Sevens team during the upcoming HSBC USA Rugby Sevens tournament in Las Vegas. Th
German IT consulting company Akquinet has signed on as Title Sponsor of the European Handball Federation’s 2019 EHF Cup Finals.
US golf organisation the PGA Tour has today (Monday) signed a multi-year marketing partnership with software company Adobe
German software brand SAP has expanded its partnership with ESL, the world’s largest esports event organiser.
NBA franchise the Cleveland Cavaliers has signed a new partnership with local cybersecurity firm TrustedSec. As part of the deal, TrustedSec will become the Cavs' Official Cyber Security Partner
US tech company Cylance has signed as the co-title sponsor of the UCI women's cycling team, formerly known as Valcar-PBM, for the 2019 season.
US video game publisher Riot Games has signed a new League of Legends partnership with hardware firm Alienware, a subsidiary of Dell
São Paulo-based clubs from the Campeonato Brasileiro Série A, Brazilian football’s top-flight, have struck a series of sponsorship deals ahead of the 2019 season.
Esports organisation Electronic Sports League has renewed its partnership with US technology company Intel. The new deal will see more than $100m (€88.6
The Desert Classic PGA Tour golf tournament has agreed a deal for computer software company Workday to become its new presenting sponsor
Italian Serie A football club Fiorentina has entered into a partnership with IT services provider Var Group. The three-and-a-half-year deal will run until June 2022
English Premier League club Liverpool has signed a new, multi-year partnership with global business communications provider Mitel
Premier League club Manchester City today announced a new partnership with Singaporean IT firm Acronis