General Insurance
HDI adds sleeve sponsorship to Hannover partnership
Insurance company HDI has expanded its partnership with Hannover 96 to become the first sleeve sponsor of the German Bundesliga football club.
Premiership Rugby opts to extend Aviva partnership
Insurance company Aviva has extended its title sponsorship of the English Premiership, the top tier of rugby union in the country.
Blue Shield of California backs LA Kings, AEG properties
Health insurance company Blue Shield of California has entered into a partnership with sports and entertainment giant AEG, through which it will sponsor the Los Angeles Kings NHL ice hockey team and a number of other AEG-owned properties.
Roma extends with insurance partner
Italian Serie A football club AS Roma has renewed its association with insurance company Gruppo Natalucci & Partners (GN&P) until 2020.
Thinkseg partners with Fluminense after ending Santos deal
Campeonato Brasileiro Serie A football club Fluminense has signed a shirt sponsorship deal with insurance company Thinkseg.
Allianz extends backing of World Para Athletics
German financial services company Allianz has renewed its sponsorship agreement with the World Para Athletics division of the International Paralympic Committee until the end of 2018, with the option of a further extension through to 2020.
Allianz commits to long-term deal with Formula E
German financial services company Allianz has renewed its partnership with the Formula E electric car-racing series.
Star Sixes partners with insurance group ahead of launch
Insurance company Be Wiser has agreed a deal to sponsor Star Sixes, a new six-a-side tournament designed to showcase football legends that gets underway later today (Thursday).
Groupama takes naming rights to Lyon’s stadium
The Groupama Rhône-Alpes Auvergne division of French insurance firm Groupama has upgraded its partnership with Olympique Lyonnais to take on naming rights to the Ligue 1 football club’s home stadium.
Gloucestershire extends with T20 shirt sponsor
English County Championship cricket club Gloucestershire has extended a shirt sponsorship deal with UK-based insurance broker Brightside Insurance Group.
NBA China lands insurance partner
The Chinese division of North American basketball league the NBA has entered into a partnership with insurance company Manulife-Sinochem.
OGC Nice extends shirt sponsorship deal
French Ligue 1 football club OGC Nice has renewed its shirt sponsorship deal with health insurance company Mutuelles du Soleil.
Plymouth Rock teams up with New Jersey Devils
Car insurance provider Plymouth Rock Assurance has secured a deal with the New Jersey Devils NHL North American ice hockey franchise that will allow customers to access a range of benefits as part of what has been described as a “first-of-its-kind partnership” in the state.