Financial Services
Symetra extends LPGA developmental tour deal
Financial services group Symetra has renewed its title sponsorship of the Ladies Professional Golf Association’s developmental tour until the end of the 2017 season.
BMO Harris Bank teams up with St Louis Blues
Chicago-based BMO Harris Bank has announced a sponsorship agreement with NHL ice hockey franchise St Louis Blues.
Mubadala & United Arab Emirates Football Association
Presented by Fast Track Middle East
Zurich Insurance secures Spengler Cup partnership
Zurich Insurance has agreed a two-year deal to become an official partner of the Spengler Cup, the world’s oldest invitational ice hockey tournament.
Liga looks outside Spain in new sponsorship project
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
NatWest first up for ECB under new structure
The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.
Sale lands credit extension with MBNA
English Premiership rugby union club Sale Sharks has agreed a two-year extension to its partnership with main sponsor MBNA.
New York Life retains wide-ranging sports portfolio
Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.
Zurich Insurance backs Swiss Ice Hockey Cup
Zurich Insurance has agreed a three-year deal with the Swiss Ice Hockey Federation to sponsor its re-launched Swiss Ice Hockey Cup.
Nationwide refocuses Nascar strategy under deal extension
North American stock-car racing series Nascar has extended its sponsorship deal with Nationwide Insurance through to 2017, with the company set to end its title sponsorship of the second-tier Nationwide Series to focus on the organisation’s showpiece Sprint Cup Series.
United strikes double deal with Middle Eastern financial institutions
English Premier League champion Manchester United has announced regional sponsorship agreements with Commercial Bank of Qatar and Emirates NBD Bank.
Man City gains commercial credit with First Gulf Bank deal
English Premier League football club Manchester City has agreed a new three-year partnership with UAE banking group First Gulf Bank.
Caixa backs new Brazilian women’s football league
The Brazilian Football Confederation (CBF) has launched the country’s first domestic club league, with government-owned bank Caixa Econômica Federal coming on board as its main commercial partner.
Scotiabank partners with Vancouver Canucks
Scotiabank has agreed a deal to become the official bank of Canadian ice hockey team the Vancouver Canucks.
AJ Bell secures Salford City Stadium naming rights
Manchester-based financial services company AJ Bell has agreed a nine-year stadium naming rights partnership with English Premiership top-tier rugby union team Sale Sharks.
BankUnited invests in New York Jets partnership
Florida-based savings and loans association BankUnited has entered into a sponsorship agreement with NFL American football team the New York Jets.
Valencia buoyed by local partner’s support
Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.
CashCall strikes Los Angeles Angels deal
Anaheim-based mortgage and consumer lending group CashCall has reached a sponsorship agreement with MLB baseball franchise the Los Angeles Angels.