Consumer Electronics

Features

Chinese football’s Super League is aiming to earn $25m (€19.25m) per year from a new title sponsorship deal beginning in 2014, a 150-per-cent increase on the current deal with real estate company Dalian Wanda.

The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…

TURKISH DOMESTIC APPLIANCES brand Beko has paid a fee increase of about 67 per cent to renew its Presenting Sponsor rights to International Basketball Federation (Fiba) World and European national team…

SAMSUNG MAY BE the world’s leading electronics company by sales, but its process for choosing its top management is more reminiscent of the selection of Chinese party leaders than it is of a modern public c…

A PERFECT STORM of competition, currency pressures, outdated technology and a slump in demand

THE LAUNCH OF NEW products and the increasingly existential fight for survival among leading telecoms brands will unleash a tidal wave of advertising in the run up to Christmas that could hit €5bn according t…

LET'S FACE IT, David Beckham has been all over London 2012, but which of his official backers garners the most digital chatter from his association?

APPLE vs SAMSUNG: The awarding of more than one billion dollars to Apple in its court case against Samsung may seem an unequivocal victory for the California-based hardware giant, but the battle between…

SAMSUNG GREW from a tiny Korean noodle business to become one of the largest brands on the planet

DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…

IT HAS BEEN an exceptional few days for Korean electronics giant and Olympic sponsor Samsung

CONNOISSEURS of shirt sponsorships may be momentarily thrown by this image, which shows major global brands Samsung and EA Sports emblazon the home and away shirts of east London-based minnows Leyton Orient

TEAM SAMSUNG vs TEAM P&G: With Samsung having launched its London 2012 ambassador team this week, including the likes of triple jump gold medal hopeful Philips Idowu and equestrian princess Zara Philips,…

SINCE THE inception of the IAAF Diamond League in 2010 the event has carried Samsung as title sponsor, but how does social media chatter of the sponsorship compare to other Samsung endeavours?

WHEN KOREAN electronics giant Samsung signed up as lead sponsor of the IAAF’s Diamond League series it was seen as an endorsement of the athletics federation’s attempts to provide a narrative around the…

IN LATE DECEMBER Sony Ericsson quietly announced that 2012 would be its final year as sponsor of women’s tennis and the WTA; taking “a strategic decision based on the evolution of the business and the…

SONY ERICCSON'S relationship with the WTA has been one of the most positive in sport and has certainly propelled women’s tennis into the big league of sponsored properties.

ONE OF THE essentials for any sponsorship market to develop is a strong retail sector

LAST SUNDAY the NFL International Series game between the Chicago Bears and the Tampa Bay Buccaneers took place at Wembley Stadium, London