Consumer Electronics

Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool

Italian Serie A football club Juventus has signed an exclusive three-year partnership with Japanese video game developer Konami

Chinese smartphone brand Oppo will stand down from its role as main sponsor of India’s national cricket team next year, according to reports.

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

Tecno Mobile has renewed a global sponsorship deal with football club Manchester City

German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset. The new agreement will run until 2022

Ligue 1 football club Paris Saint-Germain has signed a new esports partnership with Finnish video game developer Supercell

Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.

Video game developer Konami has extended its partnership with Premier League club Arsenal
GPS

Google has signed an Official Supporter deal with the Tokyo Organising Committee of the 2020 Olympic and Paralympic Games, a position in the third tier of the domestic sponsorship programme

Japanese video game developer Konami has extended its partnership with Spanish LaLiga football club Barcelona

Chinese smartphone brand Oppo has combined the launch of its flagship Reno handset with its ICC Cricket World Cup campaign: #BeAShotmaker.

Newly-promoted English Premier League football club Aston Villa has named Asian betting and gaming company W88 as its new principal partner

The French Tennis Federation (FFT) has struck two deals for the Roland-Garros grand slam tournament.

Dutch multinational electronics retail group Euronics has signed a new partnership with Germany’s ESL, the world’s largest esports event organiser.

Union licensing activity rises for third straight year as asset base builds ahead of labor deal expiration in 2021

Electronics brand AOC has partnered with Red Bull to support the energy drinks company’s esports competitions.