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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Canada Day Games – Hudson’s Bay Company & the Canadian Olympic Committee
When the Tokyo Olympics were postponed in March 2020, COC retail and apparel partner Hudson’s Bay Company pivoted its 2020 Olympic Collection activation into an integrated ‘Canada Day Games’ campaign.
Anything But Ordinary – Microsoft & the NFL
Running through the 2019-20 season and culminating around Super Bowl LIV in Miami, Microsoft’s multi-channel, 360-degree campaign aimed to show how the Surface tablet helps people be anything but ordinary.
NFL signs PointsBet as second-tier approved sportsbook operator
The National Football League has added gambling platform PointsBet as an approved sportsbook operator ahead of its 2021 season
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
FCF strikes unique sponsorship with Progressive
Insurance giant to sponsor new fifth down of play in start-up football league
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…