Automobile Manufacturing
Chinese Super League signs automotive partner
State-owned automotive manufacturer SAIC Motor has agreed a sponsorship deal with the Chinese Super League, the top tier of club football in the country.
ECB agrees extended deal with Kia
The England and Wales Cricket Board has expanded its partnership with the UK division of Korean automotive manufacturer Kia.
Nissan partners up with Argentine Football Association
The Argentine Football Association has entered into a partnership with Japanese automotive manufacturer Nissan.
Seat becomes top-tier sponsor of Spanish Football Federation
The Spanish Football Federation (RFEF) has agreed a sponsorship deal with Spanish automotive manufacturer Seat.
Hull KR signs up new shirt sponsor
English Super League rugby league club Hull Kingston Rovers has named Motordepot Car Supermarket as its new main shirt sponsor.
DTM signs sponsorship deals ahead of new season
German touring car series DTM has renewed partnerships with fuel supplier Aral and engineering company Bosch, while it has agreed a new deal with exhaust-system manufacturer Remus.
Nigerian Football Federation secures latest sponsor
The Nigerian Football Federation has agreed a deal with the Simba Group, through which TVS will become the official motorcycle and tricycle partner of the men’s national team.
Arsenal claims first with electric vehicle partner
English Premier League football club Arsenal has signed a global partnership with China-based electric vehicle manufacturer BYD Auto.
BMW steps up Formula E ties with Berlin race deal
German automotive manufacturer BMW has agreed a deal for its BMW i brand to title sponsor the Formula E electric car-racing event in the German capital of Berlin.
Botafogo signs new kit sponsor
Campeonato Brasileiro Serie A football club Botafogo has agreed a kit sponsorship deal with vehicle battery manufacturer Baterax.
European Tour event to return to Munich as BMW extends backing
German automotive manufacturer BMW has extended its commitment to the BMW International Open European Tour golf event by a further four years.
Porsche steps up World Endurance Championship commitment
German automotive company Porsche has expanded its relationship with the World Endurance Championship by agreeing a deal to supply official course cars for the motor-racing series.
Bihr extends backing of MXGP
Motorcycle accessories retailer Bihr has renewed its partnership with the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP).
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
Dekra extends backing of German FA
German vehicle inspection company Dekra has renewed its long-running partnership with the German Football Association (DFB).
Chinese brands save Fifa from marketing meltdown
Chinese electric scooter brand Yadea became the second brand to sign as a Regional Supporter of the 2018 World Cup in a deal brokered by Chinese agency Desports,
Melbourne FC teams up with Infiniti
AFL Aussie rules football team Melbourne FC has entered into a partnership with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan.
Tata Motors partners with Indian Premier League
Indian automotive company Tata Motors has agreed a deal for its Nexon brand to sponsor the Indian Premier League Twenty20 cricket tournament.