Sports Betting

Football
Sports Betting

The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Football
Sponsorship & Marketing

English Premier League club Nottingham Forest has ended its long-running saga to find a front-of-shirt sponsor by agreeing a two-year deal with Asian betting brand Kaiyun.
Golf
Sponsorship & Marketing

The PGA of America will focus on the 2025 Ryder Cup in New York to launch its first wagering sponsorship, having ‘almost certainly’ run out of time to fill the betting category for the upcoming event in …
Motorsport
Sponsorship & Marketing

FanDuel has become an Authorized Gaming Operator of Nascar, granting the online gaming company rights to use certain Nascar marks and collaborate with the stock car racing series to create new betting…
Motorsport
Sponsorship & Marketing

Nascar and nVenue have announced a multi-year deal to create in-race micro-betting markets and predictive contests for the motorsport series
Football
Data

The Korea Professional Football League and sports data and betting services company Sportradar have renewed their wide-ranging global media and betting rights deal for another four years, with sponsorship…
Golf
Data

Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
Football
Sponsorship & Marketing

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
Football
Sponsorship & Marketing

AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Football
Data

Sports data and technology firm Stats Perform has won the contract to become the 'Official Data Provider' of the Swiss Football League in a three-year deal
Football
Sponsorship & Marketing

NordicBet, a brand of Swedish sports betting and online casino operator Betsson, has extended its title sponsorship of the 1. Division, the second tier of football in Denmark
Golf
Sponsorship & Marketing

Saudi-backed team series LIV Golf has unveiled micro-betting products provider Simplebet as its official sports betting innovation partner
Football
Sponsorship & Marketing

Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Football
Sponsorship & Marketing

Nottingham Forest has extended its sponsorship agreement with E.ON in a deal that sees the utilities firm become the English Premier League club’s official training wear partner.
American Football
Sponsorship & Marketing

Gaming company FanDuel has agreed a deal to become the first authorised gaming operator and official sportsbook partner of the Canadian Football League
Multiple Sports
Sponsorship & Marketing

The Australian Government has been called on to introduce a “phased, comprehensive ban” on online gambling advertising within three years, following the publication of a new report.
Football
Sponsorship & Marketing

Pro League club Anderlecht has agreed a new four-season sponsorship deal with Napoleon Sports that will grant the Belgian betting and gaming operator shirt sleeve branding rights
Football
Sponsorship & Marketing

Premier League clubs Burnley and Fulham have both signed shirt sponsorship deals with betting operators ahead of the looming gambling sponsorship ban that will come into force in three years’ time.