Women’s Tennis Asscociaton (WTA)
Toray furthers tennis backing with Fed Cup deal
Dubai Duty Free extends as top-tier WTA partner
Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.
Porsche steps up women’s tennis engagement with WTA deal
Title sponsor extends with Italian Open
ATP Tour revenues peak, WTA and ITF fall behind
The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
Volvo Cars takes freeway to WTA Tour title sponsorship
Swedish car brand Volvo has taken an unusual route in acquiring the title rights to one of the most popular Women’s Tennis Association (WTA) Tour events in the US.
Volvo becomes new backer of South Carolina’s WTA event
Swedish automotive manufacturer Volvo has agreed a deal to become the new title sponsor of the Women’s Tennis Association’s annual tournament in Charleston, South Carolina.
Prudential strengthens ties with Hong Kong Tennis
The Hong Kong arm of financial services company Prudential has announced a strategic partnership with the Hong Kong Tennis Association.
United Technologies serves up Connecticut Open extension
Building and aerospace industries technology specialist United Technologies has renewed its presenting sponsorship of the Connecticut Open Women’s Tennis Association tournament.
Tennis Central secures spot at Citi Open
Specialist tennis mobile application Tennis Central has sealed a sponsorship deal for this year’s Citi Open tournament.
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Audi secures three-year Indian Wells run
Automotive manufacturer Audi has agreed a three-year deal to become a premier sponsor of the Association of Tennis Professionals and Women’s Tennis Association BNP Paribas Open tournament.
Peak extends WTA deal
Asian sportswear and apparel brand Peak has renewed a sponsorship deal with the Women’s Tennis Association (WTA).
WTA engages Phar Insight to boost lead partner search
The Women’s Tennis Association (WTA) has appointed Phar Insight, the research division of marketing and sponsorship agency Phar, to aid its search for a new lead global partner.
No cash advantage for Miami Open from Itaú deal
Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.
SAP: Technology showcasing drives strategy
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.
Western Union: Europa League provides testing ground for far-reaching brand
The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.
WTA’s Connecticut Open receives United Technologies backing
Building and aerospace industries specialist United Technologies has reached a deal to serve as presenting sponsor at the Women’s Tennis Association’s Connecticut Open tournament.