Uefa

Football
Finance & Law

European football’s governing body Uefa received total revenues of €4.05bn ($4.32bn) last season, according to its recently published Financial Report for 2021-22.
Football
Sponsorship & Marketing

Uefa is inviting interested parties in the financial services category, including cryptocurrency exchanges, to submit expressions of interest in a sponsorship rights package for the Uefa Europa League…
Football
Licensing & Merchandising

Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group
Football

As part of its umbrella ‘Cheers To All Fans’ platform and leveraging the on-site and fan zone pouring rights for Uefa Euro 2022 beer partner Heineken, agency M&C Saatchi Sport & Entertainment created a s…
Football

Last December French technology consulting and IT services company Atos agreed a deal to become the Official Technology Partner of Uefa national team football in an eight-year deal running from 2023 to…
Football

IT consultancy and services provider Atos will integrate staff at Uefa’s headquarters in Nyon, Switzerland, as part of its eight-year deal to become an Official Global Sponsor of the federation’s men’s National Team Football programme from 2023 to 2030 and will use the deal to showcase its technology services.
Soccer

In late 2022, Heineken leveraged its sponsorships of the UEFA Men’s and Women’s Champions Leagues through a local activation - part of its umbrella ‘Cheers To All Fans’ platform - in Barcelona built a…
Football

Champions League sponsorship facilitated by Uefa’s flexibility Oppo will leverage sponsorship for brand building in Europe U
Football
Sponsorship & Marketing

Uefa has signed up digital transformation specialist Atos as a sponsor of its men’s national team competitions. 
Football
Events

European football’s governing body Uefa has announced a new format for its senior women’s international competitions, with a new Nations League that will provide the qualifying teams for the women’s Euros…
Football

Games developer to integrate Uefa Women’s Champions League into FIFA 23 game Brand joins second tier of Uefa’s ‘Women’s Football Partner’ category Deal su
Football
Licensing & Merchandising

EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
Soccer

In May 2022, UEFA partnered PepsiCo’s snack and sports drink brands Lays and Gatorade for an activation around the Women’s Champions League final through a linked grassroots pitch and tournament initiative in host city Turin which saw the crisps brand build a community pitch from recycled packaging and then the sports drink run an all-women’s ‘Gatorade 5v5’ tournament on it.
Football
Sponsorship & Marketing

Workwear and safety products company Engelbert Strauss has strengthened its association with Uefa by becoming a sponsor of the 2024 European Championship in Germany
Soccer

In May 2022, Uefa sponsor Mastercard leveraged its rights around the Men’s Champions League Final through a global campaign built around brand ambassador Lionel Messi. The campaign led with a hero film featuring a young Messi’s first flight to Spain to start his career playing for FC Barcelona.
Football
Governance

The European Club Association (ECA) and Uefa have moved closer to agreeing a new Memorandum of Understanding (MoU) spanning until 2030 after signing a new letter of intent (LOI)
Football
Events

The Swiss Football Association (SVF) has formally launched its bid to host the 2025 Uefa Women’s European Championship.
Football
Sponsorship & Marketing

Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the Crypto.com cryptocurrency company fell through at the last moment.