Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.

Mobile phone operator Movistar has renewed its ties with the Colombia Football Federation (FCF) to remain as an official partner of the Colombia football team.

Spanish Liga football club Barcelona has reached a deal with Telefónica to make the telecommunications company a regional partner in Latin America for the next three seasons.

The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.

Spanish telecommunications company Telefónica has increased its presence in the MotoGP motor cycling series after reaching a deal with commercial rights holder Dorna Sports for its Movistar brand to become the title sponsor of the Gran Premio de Aragón.

The Yamaha Motor Company has announced a five-year agreement with Spanish telecommunications company Telefónica for its Movistar brand to assume title sponsorship of the Japanese firm’s factory team in the MotoGP motorcycling series.