Telefónica

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Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.

Spanish telco Telefónica has extended its naming rights partnership with cycling’s Movistar Team. The new deal will run for three years, taking the partnership to the end of the 2021 season.

Spanish telco operator Telefónica has chosen not to extend sponsorship deals worth tens of millions of euros per year on Spain’s leading football assets.

Spanish telecommunications company Telefónica has agreed a sponsorship deal with Real Madrid under which it will serve as the ‘connecting partner’ of the LaLiga football club.