Right Formula
Right Formula adds to F1 portfolio with THG activation deal
Manchester-based e-commerce and consumer goods company THG has appointed the Right Formula agency to activate its new sponsorship agreement with the Williams Formula 1 team.
Right Formula expands US operations as Cuellar joins from CSM
Sports marketing agency Right Formula has strengthened its US offering by hiring Rick Cuellar as commercial vice-president
Qatar Airways selects Right Formula for F1 activation brief
Qatar Airways has appointed global sports marketing agency Right Formula as its retained agency for the airline’s Formula 1 activation programme.
Huffman to head up Right Formula’s first US office
Global sports marketing agency Right Formula has opened its first office in the US in New York City and hired Ashlee Huffman to lead it
Right Formula acquires PR agency Patterrn
Sports marketing agency Right Formula has made sports PR and content agency Patterrn its latest business acquisition
Right Formula’s Fenwick details strategy behind new advisory board
Sports and entertainment marketing consultancy Right Formula has formed a new advisory board to help guide the company’s growth and development.
Right Formula wins strategic marketing pitch for Manchester City sponsor Tecno
Sports agency Right Formula has won a competitive pitch to partner mobile handset and technology leader Tecno in its strategic marketing activities
Right Formula’s Fenwick: Motorsport driving hardest bargain in sponsor renegotiations
Motorsports stakeholders and more prominent rights-holders are tending to drive the hardest bargain in the renegotiation of sponsorship contracts during the Covid-19 pandemic, according to the head of…
Right Formula’s Fenwick: Smart and paid digital campaigns offer cut through in Covid-19 crisis
Brands must be “smarter than ever” in landing their messages on digital platforms during the global Covid-19 crisis, according to a sports consultancy head.
Right Formula gains prestige clients with Marketing Minds acquisition
Sports sponsorship consultancy Right Formula has acquired the marketing services agency, Marketing Minds