PGA Tour
Champions Tour renews with tournament partner Principal
The Principal Financial Group has extended its title sponsorship agreement with golf’s Champions Tour for the Principal Charity Classic event.
LECOM takes title sponsorship for new Web.com Tour event
The PGA Tour has reached an agreement for the Lake Erie College of Osteopathic Medicine (LECOM) to title sponsor a new event on its Web.com Tour.
William Hill adds to PGA Tour’s commercial bouquet
Golf’s PGA Tour has agreed a three-and-a-half year partnership with William Hill Estate Winery.
Hyundai joins Presidents Cup team
Korean automotive manufacturer Hyundai will be an official sponsor of the 2015 Presidents Cup golf tournament.
PGA Tour ploughs on with John Deere
Agricultural, construction, and forestry machine manufacturer John Deere has extended a sponsorship deal with golf’s PGA Tour.
Shaw Communications reconnects with Champions Tour event
Canadian telecommunications company Shaw Communications has extended its title sponsorship of the Shaw Charity Classic golf tournament on the Champions Tour.
Ace partnership sealed by PGA Tour
Retailer-owned hardware cooperative Ace Hardware has signed a new partnership with golf’s PGA Tour.
FedEx delivers PGA Tour tournament extension
Courier company FedEx has extended its title sponsorship of the St. Jude Classic PGA Tour golf tournament in Memphis, US.
Mackenzie invests in PGA Tour Canada sponsorship
Investment management company Mackenzie Investments has snapped up title sponsorship rights to golf’s PGA Tour Canada circuit.
CareerBuilder secures long-term presence with PGA Tour
Human capital solutions company CareerBuilder has agreed to become the long-term title sponsor of the PGA Tour’s Bob Hope Classic Pro-Am event, along with entering into a wider relationship with the US golf organisation.
Optum links up with Players Championship
Optum, a division of US health insurance provider UnitedHealthcare, has become a partner of PGA Tour golf event the Players Championship.
Wyndham Worldwide extends stay with PGA Tour event
Hotel and hospitality services group Wyndham Worldwide has signed a 10-year extension to its title sponsorship of the PGA Tour golf event in Greensboro, North Carolina.
PGA Tour China secures first title sponsor
Chinese commercial banking group Ping An has signed up as the first title sponsor of golf’s PGA Tour China.
PGA Tour secures long-term extension with Rolex
Swiss watch manufacturer Rolex has signed a long-term extension to its partnership with golf’s PGA Tour.
United Rentals secures PGA Tour deal
Equipment rental company United Rentals has secured a place on the PGA Tour’s official marketing partner programme.
DraftKings enters golf sponsorship with tournament deals
US daily fantasy sports operator DraftKings has entered into the golf market by agreeing partnerships with PGA Tour tournaments the Quicken Loans National and Deutsche Bank Championship.
Dell connects with WGC Match Play ahead of Austin move
US computer technology company Dell has signed a four-year title sponsorship deal for the World Golf Championships-Match Play event.
PGA Tour waves through 20-year Charles Schwab deal
Financial services company Charles Schwab signed this month as the Official Investment Firm of the PGA Tour and the Champions Tour for 20 years.