PGA Tour
Sony extends PGA Tour title deal
Sony Group Corporation has extended its title sponsorship contract of the Sony Open in Hawaii with the PGA Tour and Friends of Hawaii Charities, the tournament host, for another four years until 2026
Hewlett Packard Enterprise becomes title sponsor of PGA Tour’s Houston Open
Hewlett Packard Enterprise, the Houston, Texas-based multinational enterprise information technology company, has become the title sponsor of the PGA Tour's Houston Open for 2021, supporting tournament…
Data Snapshot: Golf 2021
Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.
Vodka brand Tito’s seizes opportunity of PGA Tour’s spirits category shake-out
US craft vodka brand Tito’s Handmade Vodka has made golf the focus of its year-round marketing activity by taking the official vodka role with the PGA Tour.
Shriners Children’s extends PGA Tour Las Vegas tournament title sponsorship through 2026
North American healthcare system Shriners Children's has extended its title sponsorship of the PGA Tour’s Las Vegas tournament through 2026.
PGA Tour, CDW extend marketing partnership though 2026
The PGA Tour and global information technology company CDW Corp. have extended their long-running marketing partnership through 2026.
Rocket Mortgage extends Detroit PGA Tour event sponsorship through 2027
The Rocket Mortgage Classic at Detroit Golf Club will continue through 2027 after Rocket Mortgage, a subsidiary of Detroit-based mortgage company Quicken Loans, and the PGA Tour reached a multiyear agreement…
Butterfield to title sponsor PGA Tour’s Bermuda tournament
Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…
Velocity Global tees up PGA Tour sponsorship deals
Employment platform Velocity Global has become the ‘Official Global Workforce Solutions Platform’ of the PGA Tour and PGA Tour Champions.
PGA Tour, Tito’s Handmade Vodka seal multiyear marketing deal
The PGA Tour has announced a five-year marketing partnership with Tito’s Handmade Vodka, which has been designated the official vodka of the PGA Tour and PGA Tour Champions.
PGA Tour, European Tour reveal new schedule as Genesis title sponsors Scottish Open
The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor
World Wide Technology named title sponsor for PGA’s Mayakoba tournament
The PGA Tour has named global systems integrator World Wide Technology the title sponsor of its annual tournament at El Camaleón Golf Club at Mayakoba on Mexico’s Riviera Maya in a multiyear deal through 20…
PGA Tour, Anheuser-Busch extend partnership through 2024
The PGA Tour and American brewing company Anheuser-Busch have extended their longstanding marketing relationship through 2024, in a deal which continues Michelob Ultra and O'Doul’s positions as the official b…
Title sponsorship for PGA’s Charles Schwab Challenge extended until 2026
Investment services company Charles Schwab has agreed a deal with the PGA Tour to extend its title sponsorship of the Charles Schwab Challenge to 2026
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
PGA Tour, DraftKings to build retail sportsbook at TPC Scottsdale
The PGA Tour and leading US gaming operator DraftKings have announced plans to open and operate a premium retail sportsbook at TPC Scottsdale as part of an expanded partnership.
PGA Tour signs up theScore Bet in fifth betting operator deal
The PGA Tour has added theScore Bet to its roster of official betting operators
Comcast Business signs first PGA Tour sponsorship
Enterprise solutions-focused arm of cable giant to sponsor player rankings