PGA of America

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – held sponsorship portfolios worth $487m (€420m) in 2021, up almost 6.5 per cent on 2020.

Global technology consulting firm Capgemini has become a major Ryder Cup sponsor in a six-year deal, starting this year as a worldwide supplier, and upgrading to a worldwide partner from the 2023 event…

The PGA of America has named Tito’s Handmade Vodka as the official vodka of the Ryder Cup, which will be held on September 21-26 at Whistling Straits in Kohler, Wisconsin.

RBC, the PGA of America and Ryder Cup Europe have signed a one-year agreement making the Canadian bank a Worldwide Partner of this year's Ryder Cup

IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major

The PGA of America has announced a wide-ranging partnership with Swiss watch manufacturer Rolex, which includes an expanded presence in the Ryder Cup

Central sponsors of the PGA Tour and the four golf majors – The Masters, Open Championship, PGA Championship and US Open – aggregated a sponsorship spend of $451m (€384m) in 2020.

PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup

To drive awareness ahead of the May 2019 PGA Championship, PGA Tour partner Michelob Ultra teamed up with ambassador Brooks Koepka for a trick shot stunt on New York City’s Hudson River.

National Car Rental has deepened its sponsorship investment in golf through a new, multi-year deal with the PGA of America

Bourbon whiskey brand Jim Beam Black has entered into a partnership with golf’s PGA of America, through which it will sponsor the PGA Championship, one of the four major tournaments on the men’s circuit.

US beer brand Michelob Ultra has strengthened its position within golf by becoming a sponsor of the Ryder Cup and the PGA Championship.

US retail and wholesale energy supplier, Constellation, is using the PGA of America and its marquee events to promote energy sustainability and renewable energy sources.

Kitchen appliances manufacturer KitchenAid has extended and expanded its partnership with golf organisation the PGA of America, signing a deal under which it will step up its association with the Senior PGA Championship.

Golf cart manufacturer Club Car has extended its long-established partnership with the PGA of America.

US consumer and banking business Chase has entered into a partnership with golf organisation the PGA of America.

Event rental and services provider Classic Party Rentals has secured a six-year partnership with golf organisation the PGA of America.