New Zealand Rugby
NZR-SAP deal aims to create ‘most technologically-advanced rugby union’
New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.
Alt Blacks – Steinlager & New Zealand Rugby
In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
Altrad owner reveals interest in New Zealand All Blacks jersey rights
French construction services company Altrad is interested in acquiring the main jersey rights to the New Zealand All Blacks rugby union team, according to French media reports
New Zealand Rugby takes equity stake in headphones sponsor Nura
Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.
New Zealand Rugby considers investor route to sale of All Blacks shirt rights
New Zealand Rugby is in talks to sell its main shirt sponsorship inventory, from the All Blacks down to U20 level, to a single investor
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic