National Hockey League (NHL)

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Sponsorship & Marketing

The National Hockey League has named New Jersey-based sandwich chain Jersey Mike’s Subs as its official sub sandwich in a multi-year, United States-based partnership.
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Fan Engagement

The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
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Events

T-Mobile Park, the home of Major League Baseball's Seattle Mariners, will host the 2024 NHL Winter Classic, which will be contested between the Seattle Kraken and the Vegas Golden Knights
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Sponsorship & Marketing

The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.
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Sponsorship & Marketing

The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets
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Sponsorship & Marketing

The National Hockey League has announced a multiyear extension of its partnership in the United States with liquor brand Jägermeister, which will remain the “official shot of the NHL.”
Ice Hockey
Sponsorship & Marketing

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
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Sponsorship & Marketing

The National Hockey League's New York Islanders and Ottawa Senators have both announced new helmet sponsorship deals for the upcoming 2022-23 season, reflecting continued corporate interest in the asset
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Sponsorship & Marketing

The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
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Sponsorship & Marketing

North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
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Sponsorship & Marketing

The National Hockey League has secured a multi-year global partnership with construction equipment manufacturer Caterpillar Inc
Ice Hockey
Sponsorship & Marketing

New term covers range of snack and beverage categories in North America
Ice Hockey
Sponsorship & Marketing

Car manufacturer Hyundai Auto Canada has secured a wide-ranging, multiyear partnership in Canada with the National Hockey League and NHL Players’ Association.
Ice Hockey
Sponsorship & Marketing

The National Hockey League has unveiled an expansive list of sponsorship activations within the United States and Canada during the 2022 Stanley Cup Playoffs
Ice Hockey
Sponsorship & Marketing

Clutch, the Canadian online used car buying platform, has entered the sports sponsorship space for the first time by securing a multi-year Canadian partnership with the National Hockey League
Ice Hockey
Sponsorship & Marketing

The National Hockey League has unveiled a new logo for the 2022 Stanley Cup Playoffs, replacing the iconography that has been used for the past 13 seasons. The fonts are inspired by the trophy's history
Ice Hockey
Sponsorship & Marketing

The National Hockey League has unveiled its sponsorship activations for the fan festival which precedes the 2022 Navy Federal Credit Union Stadium Series between the Nashville Predators and Tampa Bay …
Ice Hockey
Sponsorship & Marketing

The National Hockey League has unveiled its sponsorship activations for the four-day fan festival accompanying the upcoming 2022 Honda NHL All-Star Weekend in Las Vegas, Nevada.