HomeNewsNewsIce HockeyGlobal

NHL introduces virtual advertising ‘Dasherboards’ in Supponor tie-up

Photo: NHL.

The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor.

Under the deal, ‘Digitally Enhanced Dasherboards” (DED) will be available across all NHL games this campaign, which begins on October 7.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here