National Basketball Association (NBA)

The Chinese division of North American basketball league the NBA has agreed a sponsorship deal with Scotch whisky brand Chivas.

Hotel company Marriott International has extended its partnership with North America’s NBA basketball league.

Spanish electric utility company Endesa has agreed a long-term deal with the North American NBA basketball league.

Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.

North American basketball league the NBA has renewed its partnership with financial services company American Express.

A host of companies have signed up as official partners of North American basketball league the NBA’s upcoming game in Johannesburg, South Africa.

In October’s Sports Sponsorship Insider, we took an in-depth look at the sport of basketball, covering 773 sponsorship deals, including 400 National Basketball Association (NBA) team deals, plus central a…

Oil and gas company ExxonMobil has doubled up on its non-motorsports portfolio, again in basketball, securing a multiyear deal with the National Basketball Association.

Mobile phone manufacturer Vivo’s growing Chinese market share was key to its deal to become the Official Mobile Phone Partner of the NBA in China and replace domestic rival ZTE.

The Cleveland Cavaliers North American NBA basketball franchise has reportedly extended its partnership with tyre manufacturer American Kenda Rubber.

Car manufacturer Ford has sealed a partnership with the North American NBA basketball league that will span Africa.

The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.

National Basketball Association commissioner Adam Silver has said the North American league projects that its decision to implement jersey sponsorship for the 2017-18 season will be worth around $100m (€89.2m) per year.

The National Basketball Association (NBA) has today (Friday) confirmed that it will permit the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program.

North American NBA basketball team the Boston Celtics has agreed partnerships with global money management company Putnam Investments and US insurance firm Arbella Insurance Group.

North American NBA basketball team the Atlanta Hawks has signed up local healthcare system Emory Healthcare to support a new project that will support the construction of a new practice facility and medical centre.