MSC Cruises
‘The Knicks overlap with our target audience’ | MSC Cruises
Swiss-based cruise line MSC Cruises has significantly increased its sports sponsorship activity since the turn of the year. Matthew Williams talks to head of sponsorship, Alberto Revelli.
US activation plans at the heart of AC Milan’s MSC Cruises sleeve deal
AC Milan currently holds most lucrative sleeve sponsorship in Serie A
Milan’s popularity in US market important to securing the agreement
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MSC Cruises fills final AC Milan shirt position, women’s team renews with Banco BPM
AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
MSC steps up as main sponsor of Napoli, eBay signs sleeve deal
MSC Cruises has expanded its sponsorship deal with Napoli to take on premier front-of-shirt branding rights, while e-commerce platform eBay has been unveiled as the new sleeve sponsor of the reigning Serie…
F1 renews top-tier MSC Cruises deal
Formula 1 has extended its agreement with top-tier sponsor MSC Cruises, continuing the global deal until the end of the 2026 season
Challenge Chelsea – MSC Cruises & Chelsea FC
An ongoing story-led activation running from 2021 through to 2023 by Chelsea FC and partner MSC Cruises called ‘Challenge Chelsea’ which leveraged player access, brand and club social channels and databases
PSG launches new partnership with MSC Cruises
Ligue 1 club Paris Saint-Germain has inked a new partnership with Swiss cruise company MSC Cruises