Manchester United

Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…

Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships. 

Premier League club Manchester United has signed a major new partnership with Asian betting brand Yabo Sports. It is the club's first betting partner deal with an Asian-facing brand

Premier League club Manchester United will partner with Japanese video game maker Konami Digital Entertainment and its ‘PES’ football game under a new multi-year deal.

Manchester United is still the leading sponsorship platform in English football, according to a new report from sponsorship analytics firm DataPOWA

Premier League club Manchester United has announced a multi-year global marketing partnership with hospitality chain Marriott International

English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim

Premier League club Manchester United has signed a new multi-year global partnership with personal care brand Remington

Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.