Major League Baseball (MLB)

Baseball
Sponsorship & Marketing

Dekalb has been named the official corn seed of the 2022 Major League Baseball Field of Dreams game, which is being contested between Cincinnati Reds and Chicago Cubs at a specially-constructed temporary…
Baseball
Sponsorship & Marketing

Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
Baseball
Sponsorship & Marketing

Latest term carries series of new entitlements, activations
Baseball
Sponsorship & Marketing

Move is one of the most prominent steps yet in emerging sponsorship space
Baseball
Sponsorship & Marketing

Distill Brands International has been named the official vodka of Major League Baseball in the United States and Canada as part of a multiyear and broad-based partnership
Baseball
Sponsorship & Marketing

Rockies' Blackmon becomes ambassador for sportsbook in industry first
Baseball
Sponsorship & Marketing

US telecom company takes advantage of newly opened sponsorship asset
Baseball
Sponsorship & Marketing

League-level sports deal is a first for chain of restaurants and ice cream shops
Baseball
Fan Engagement

League looks to refocus fan attention on the field after bruising offseason
Baseball
Sponsorship & Marketing

Healthcare technology company to be a presenting sponsor of Apple TV+ games
Baseball
Sponsorship & Marketing

League expands its tie with Texas-based mattress retailer
Baseball
Sponsorship & Marketing

Major League Baseball has agreed a new multi-year sponsorship deal with Mexican beer brand Corona
Baseball
Sponsorship & Marketing

League refills its banking category with Virginia-based holding company
Baseball
Sponsorship & Marketing

Successful entry into emerging categories such as crypto fuels increase
Multiple Sports

In April 2021, Bud Light collated assets from its US sport and music sponsorship portfolio to fuel a huge $10m ‘stimulus package’ campaign based around giving away 100,000 sports tickets, concert seats and beer.
Baseball
Fan Engagement

League deepens its tie with US software giant
Baseball

In a year Major League Baseball was able to welcome fans back to ballparks, the league’s domestic sponsorship portfolio was valued at between $456.5m (€385.8m) and $572.5m from 37 deals – an increase of at least six per cent on last year’s valuation.
Baseball
Sponsorship & Marketing

The five-year, global deal with cryptocurrency exchange FTX, secured in June, saw Major League Baseball join the growing list of sports rights-holders signing up cryptocurrency exchanges after a long evaluation…