Lenovo

Motorsport
Sponsorship & Marketing

Technology company Lenovo has expanded its agreement with Formula 1 in the latest sports sponsorship move which includes promotion of its Motorola smartphone brand.
Motorsport
Sponsorship & Marketing

Formula 1 has signed up technology company Lenovo to its portfolio of central sponsors. The multi-year deal makes Lenovo an Official Partner of Formula 1 ahead of its 2022 season

In October 2020, Chinese tech giant Lenovo leveraged its partnership with the Ducati Corse MotoGP team with an online contest offering fans a chance to redesign its sponsor logo on the Ducati bike for the second half of the season.  
Football
Sponsorship & Marketing

Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF). The deal names Lenovo as the official technology partner of the SAFF and its national teams
MotoGP
Sponsorship & Marketing

Dorna Sports, commercial rights-holder of motorcycling's MotoGP, has extended its association with technology firm Lenovo, which sponsors the MotoGP eSport Championship in a multi-year deal
Motorsport
Sponsorship & Marketing

MotoGP team Ducati has signed up technology specialist Lenovo as its title sponsor
Basketball
Sponsorship & Marketing

The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season
Football

Italian Serie A football club Inter Milan has agreed a sponsorship deal with Chinese IT and technology company Lenovo. The five-year deal names Lenovo as a global technology partner of the club
Motorsport

Chinese IT and technology company Lenovo has entered into a partnership with the MotoGP motorcycling world championship
Esports

Chinese PC hardware brand Lenovo has signed its first US esports partnership with California-based Team SoloMid