Juventus
Ariston makes Chinese market play with Juventus regional deal
Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus
Juve extends main shirt deal with Jeep for basic fee of €45m per season
Italian Serie A club Juventus has extended its main shirt sponsorship deal with the Jeep sports utility vehicle brand for three more seasons from 2021-22 to 2023-24
Capex.com joins Juventus as trading category sponsor
Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus
Shared Goals – adidas & Juventus
October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.
New Juventus sponsor Wings Mobile looks to break into Italian market
Italian Serie A side Juventus has signed up technology start-up Wings Mobile as a sponsor.
As part of the deal, the brand will be granted visibility during Serie A and Coppa Italia matches
Parimatch acquires digital overlay branding rights in Juventus deal
Cyprus-based betting company Parimatch has signed a new sponsorship with Serie A club Juventus
Covid-19 sees losses deepen for Juventus, Raffles named regional sponsor
Juventus has seen its losses rise by €31.5m ($37.3m) to €71.4m for the year ending June 30, 2020, with the Italian Serie A football club laying bare the effects of Covid-19 on its financial affairs.
Lavazza signs wide-ranging deal with Italian champions Juventus
Italian Serie A champions Juventus have named Italian coffee brand Lavazza as the official coffee of the Turin-based club in a wide-ranging agreement
Nilox e-mobility brand renews with Juventus for another year
Electric mobility brand Nilox has renewed its sponsorship with Italian Serie A club Juventus for the 2020-21 season
Cygames returns to brand Juventus back-of-shirt asset
Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season
Juventus buoyed by €103m Allianz extension to 2030
Italian football giants Juventus have expanded and extended their naming rights and sponsorship contract with global financial services company Allianz.
The new deal is worth €103.1
Ganten renews Juventus sponsorship for three more years
Chinese mineral water brand Ganten has extended its Official Water deal with Italian Serie A club Juventus until the end of the 2022-23 season
Juventus extends global deal with Linglong Tire
Italian Serie A football club Juventus has agreed a three-year extension to its deal with Chinese tyre manufacturer Linglong
Terrains – Jeep & Juventus
‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.
Juventus, adidas and Palace Skateboards combine for ‘4th shirt’ gambit
Italian Serie A club Juventus wore warm-up gear and a special-edition home shirt co-branded by adidas and the Palace Skateboards brand for Wednesday’s match against Genoa.
Juventus and Coca-Cola enter Italy-based agreement
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio.
The agreement is focused on the Italian market and will incorporate multiple activations
Juventus keeps post-ban betting revenue flowing with 10Bet international deal
Recent deals at Juventus and Bologna show how Italian clubs are looking to DRT to retain betting partnerships even now they are banned domestically.
Jeep pays Juventus extra €25m per season, starts early renewal talks
Fiat Chrysler-owned car brand Jeep has agreed to pay Serie A champions Juventus an extra €25m ($27.8