J-League
J.League announces sponsorship deal with TikTok amid younger audience drive
J.League, the organising body of club football in Japan, has announced a sponsorship agreement with social media platform TikTok as part of a push to attract younger audiences to its J1 and J2 leagues
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Round-Up: Esports fed appoints commercial commission, MotoGP Asian races decision, CAA signs ‘The Leech’, and more
The Singapore-based Global Esports Federation has appointed a Brand, Marketing, Commercial and Communication Commission featuring an array of experienced sports industry executives
Round-Up: J-League restart, Nike and Adidas show solidarity, Ferrari plans Asia-Pac academy, and more
Japanese football's J-League is to resume first division matches on July 4, with the second and third divisions starting on June 27. Matches will be played behind closed doors
Title sponsor Meiji Yasuda Life Insurance increases J-League commitment
The J-League, Japanese football's league body, has signed a "special sponsorship" with existing title sponsor Meiji Yasuda Life Insurance Company in response to the Covid-19 pandemic
Yamaha app transmits fans’ cheers to empty stadiums
Japanese technology firm Yamaha has developed a smartphone application that lets fans cheer remotely from home for their teams playing in empty arenas
Galaxy Entertainment to title sponsor Man City pre-season clash at EuroJapan Cup
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
J.League extends with title sponsor
Life insurance company Meiji Yasuda has renewed its title sponsorship of football’s Japanese J.League.
The new four-year deal will run from 2019 to 2023.