IOC
Voumard explores new sectors to maintain TOP momentum
IOC commercial chief Anne-Sophie Voumard believes the inclusion of AB InBev's non-alcoholic beer brand Corona Cero into its sponsorship portfolio highlights its ability to respond to evolving industries.
Kremlev: Debt-free Aiba has hit $50m commercial rights, hosting fee target
International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…
IOC’s Voigt seizes ‘amazing opportunity’ to join Whoop after Tokyo 2020
Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop
Atos pays more to deliver ‘most complex IT contract in sports’ through Paris 2024
The four-year extension to the International Olympic Committee’s TOP sponsorship with technology partner Atos – starting after the Tokyo 2020 Summer Games – was contracted at an increase on the previous deal,…
Athlete body calls on IOC to make Rule 40 relaxation mandatory
Global Athlete, the body that exists to give athletes a stronger voice in sport, has called on the International Olympic Committee (IOC) to mandate all National Olympic Committees (NOCs) to relax their…
USOPC updates Rule 40 guidance to give athletes more marketing freedom
The United States Olympic & Paralympic Committee (USOPC) has updated its Rule 40 marketing guidelines for athletes, giving them greater freedom to associate with sponsors during Olympic and Paralympic…
Intel to use Tokyo 2020 to showcase new technology and host esports tournament
US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games
Tokyo 2020 sponsorship spree continues with Olympic torch deal
Tokyo 2020's record-breaking sponsorship programme added one more deal to its haul, with the organising committee announcing on Wednesday an agreement with JXTG Nippon Oil and Energy Corporation
Coca-Cola, Mengniu to support IOC’s digital strategy – Payne
The joint ‘TOP’ deal between Coca-Cola Company and Mengniu is about "shared ambitions, not sharing costs," according to Michael Payne, the man who brokered the deal.
Coca-Cola and Mengniu sign as first-ever joint TOPs
The Coca-Cola Company and Chinese dairy brand Mengniu have signed the first-ever joint Worldwide ‘TOP’ Partner agreement with the International Olympic Committee.
Alibaba’s Lazada kicks off TOP activation in southeast Asia
Alibaba-owned Lazada Group has launched its Olympic Games partnership as part of the International Olympic Committee's long-term partnership with its parent company.
China’s two biggest dairy companies fight over 2022 Winter Olympics sponsorship
Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Samsung extends as IOC TOP Partner
Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.
Allianz eyes business opportunity from Olympic partnership
Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…