International Ice Hockey Federation

Ice Hockey
Sponsorship & Marketing

The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF
Ice Hockey
Sponsorship & Marketing

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.
Ice Hockey
Sponsorship & Marketing

The International Ice Hockey Federation has become the latest sports property to sign Crypto.com as a sponsor
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has confirmed that the Latvian capital of Riga will be the sole host of its upcoming World Championship, while Russian betting company Liga Stavok has signed…
Ice Hockey
Events

Belarus has been stripped of its hosting rights to ice hockey’s 2021 IIHF World Championship following increasing opposition – notably from sponsors – to the staging of the event in the Eastern European count…
Ice Hockey
Sponsorship & Marketing

Major sponsors of the 2021 Ice Hockey World Championship in Belarus and Latvia have threatened to withdraw their support for the competition because of the recent human rights record of Belarus
Ice Hockey
Sponsorship & Marketing

Cyprus-based betting operator CampoBet has signed a three-year sponsorship deal with the Champions Hockey League (CHL) – Europe's leading club ice hockey competition – in Sweden.
Ice Hockey
Events

Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
Ice Hockey
Marketing

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Ice Hockey

German motor oil manufacturer Liqui Moly has extended its sponsorship of the International Ice Hockey Federation’s (IIHF) World Championship ahead of the 2020 edition in Switzerland.
Ice Hockey

The Swiss airline brand has been named the Official Airline of the 2020 Ice Hockey World Championship, hosted by Switzerland
Ice Hockey

Carmaker Škoda has recommitted to its Main Sponsor deal with the International Ice Hockey Federation (IIHF) for the World Championship after revamping its rights package.
Ice Hockey

Italian tyre manufacturer Pirelli has stepped up its backing of winter sports by agreeing deals to sponsor the Alpine World Ski Championship and the Ice Hockey World Championship.
Ice Hockey

Czech automotive manufacturer Skoda has extended a deal to remain as the main sponsor of the International Ice Hockey Federation’s World Championship.

Ice Hockey

European mainland train operator Thalys has agreed to become an official partner of the International Ice Hockey Federation’s 2017 World Championship.

Ice Hockey

The German Ice Hockey Federation (DEB) national governing body has extended its partnership with the Infront Sports & Media agency.

Cycling

Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.