International Cricket Council (ICC)

Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.

Snack food company Mondelez International has agreed a commercial partnership for the upcoming 2015 Cricket World Cup.

Financial services company ANZ has been unveiled as a new partner of the 2015 Cricket World Cup.

The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.

The International Cricket Council has reached an agreement to make rum brand Bundaberg Rum an official partner of its 2015 World Cup.

Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.

The International Cricket Council has announced a partnership with software services company SAP for its 2015 World Cup.

Swiss watch manufacturer Hublot has sealed an agreement with the International Cricket Council to serve as the official timekeeper at the 2015 World Cup in Australia and New Zealand.

The International Cricket Council has reached an agreement for Matua Wines to become the official wine in New Zealand for the 2015 World Cup.

The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.

The International Cricket Council believes a change in sponsorship structure and hosting several major events in lucrative markets will lift sponsorship revenue by up to 100 per cent to $800m (€590m) in its next eight-year commercial cycle, from 2016 to 2023.