International Automobile Federation (FIA)
Italian energy company Enel will not renew its ATP Tour partnership at the end of this year and will instead focus it sponsorship strategy on Formula E.
The International Motorsport Federation (FIA) World Endurance Championship has signed up motor lubricant company Motul as an official partner.
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Japanese consumer electronics manufacturer JVC Kenwood has renewed its top-tier sponsorship of the World Touring Car Championship.
A green image is attracting brands to Formula E, and the new electric car championship will not compete with Formula One for sponsors, Alejandro Agag, chief executive of Formula E Holdings, told Sports Sponsorship Insider in an exclusive interview this month.
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.
The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.