International Automobile Federation (FIA)

Latest Features

Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP

The top central and team title deals across Formula One, Formula E and MotoGP.

When season six of the Formula E Championship gets under way in Saudi Arabia on November 22, there will be a brief overlap with the 2019 Formula One Championship, which ends in Dubai on December 1

Italian energy company Enel will not renew its ATP Tour partnership at the end of this year and will instead focus it sponsorship strategy on Formula E.

Global energy firm Enel Group is thought to be paying towards the upper end of the FIA Formula E Championship fee scale as the series’ new ‘Official Power Partner’.

Japanese chemical company Asahi Kasei has entered into a multi-year partnership with the World Rally Championship motorsport series

The International Motorsport Federation (FIA) World Endurance Championship has signed up motor lubricant company Motul as an official partner.

Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.

Japanese consumer electronics manufacturer JVC Kenwood has renewed its top-tier sponsorship of the World Touring Car Championship.

Features

A green image is attracting brands to Formula E, and the new electric car championship will not compete with Formula One for sponsors, Alejandro Agag, chief executive of Formula E Holdings, told Sports Sponsorship Insider in an exclusive interview this month.

The chance to move into an environmentally-conscious sport was core to Virgin’s decision to back a team in the Formula E electric car racing series, Alex Tai, the team principal told Sports Sponsorship I…

Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.

The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.