International Automobile Federation (FIA)
Global energy firm Enel Group is thought to be paying towards the upper end of the FIA Formula E Championship fee scale as the series’ new ‘Official Power Partner’.
The International Motorsport Federation (FIA) World Endurance Championship has signed up motor lubricant company Motul as an official partner.
Malaysian oil and gas company Petronas has extended its title sponsorship of the country’s Formula One grand prix for the next three years.
Japanese consumer electronics manufacturer JVC Kenwood has renewed its top-tier sponsorship of the World Touring Car Championship.
Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.
The FIA, motorsport’s global governing body, has entered into a multi-year partnership with Nissan in a deal that will see the Japanese automotive company support the federation’s Action for Road Safety campaign.
The International Motorsport Federation (FIA) has signed a three-year partnership with French energy company EDF to enhance the governing body’s growing emphasis on electric power in motorsport series.
Italian motor sport company OMP Racing has extended its sponsorship agreement with the FIA, the sport’s global governing body.
Australia-based touring car championship V8 Supercars has reached a three-year deal to make United Petroleum the official fuel supplier to the series, with the ethanol fuels producer also becoming a major commercial partner of the sport.
A green image is attracting brands to Formula E, and the new electric car championship will not compete with Formula One for sponsors, Alejandro Agag, chief executive of Formula E Holdings, told Sports Sponsorship Insider in an exclusive interview this month.
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.