International Automobile Federation (FIA)
Virgin returns to motorsport with “cleaner” Formula E
The chance to move into an environmentally-conscious sport was core to Virgin’s decision to back a team in the Formula E electric car racing series, Alex Tai, the team principal told Sports Sponsorship I…
TAG Heuer positions Formula E sponsorship centre-stage
Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.
Formula E expects over $20m from sponsorship in first year
The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.