Formula E

Motorsport
Industry Moves

Ellie Norman is to leave her executive role at Manchester United to join electric motor racing's Formula E as chief marketing officer, while the Premier League club's chief executive of alliances and partnerships,…
Motorsport

Formula E CEO Jeff Dodds says the electric series has offset the loss of sponsors like Heineken, Hugo Boss and Tag Heuer at the end of last season with new sponsorship and supplier deals with Infosys, PIF and Bridgestone.
Motorsport
Sponsorship & Marketing

Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Motorsport
Sponsorship & Marketing

Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Motorsport
Governance

Formula E is in the market for a 12th team to join its grid, but will be highly selective about the type of organisation that fills it, new chief executive Jeff Dodds has declared

To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline pro…
Motorsport
Sponsorship & Marketing

Renewable energy company Greenko and lifestyle brand Core have agreed title sponsorship deals for Formula E events in India and Saudi Arabia, respectively
Motorsport
Media

Logistics company DHL has agreed a multi-year extension to its Formula E sponsorship deal, while the electric car-racing championship has signed a rights deal with Brazilian commercial broadcaster Bandeirantes
Motorsport
Sponsorship & Marketing

Formula E’s association with its tyre supplier Hankook has expanded to include title sponsorship of five races in 2023.
Motorsport

The central sponsorship portfolios of Formula 1, Formula E and MotoGP, three of the leading rights-holders in motorsport, were valued at $556m (€536m/£468m) in 2022, an increase of at least $69m on the $435m-$487m the combined portfolios were worth in 2021.
Motorsport

Petrochemicals company to integrate its products into Gen3 car design  Aramco has 70-per-cent stake in Principal Partner of Formula E Deal included title rights to British E-Prix  I
Motorsport
Sponsorship & Marketing

Formula E has agreed a multi-year deal making South Korean company Hankook the new and exclusive technical partner and tyre supplier to the electric car-racing series
Motorsport
Sponsorship & Marketing

Electric racing series Formula E has agreed a long-term sponsorship deal with Saudi Arabian chemicals company Sabic
Motorsport
Sponsorship & Marketing

Formula E and long-time sponsor DHL extended their deal for the 2021-22 season at a largely unchanged fee, SportBusiness Sponsorship understands
Motorsport
Sponsorship & Marketing

British sports car manufacturer TVR has signed a short-term sponsorship agreement with electric racing series Formula E
Motorsport
Sponsorship & Marketing

Electric motorsport series Formula E has signed up digital asset custody and trading solutions provider Copper.co as a sponsor
Motorsport
Sponsorship & Marketing

Electric racing series Formula E has signed a renewal to its sponsorship deal with logistics company DHL
Motorsport
Finance & Law

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…