Formula E

The European arm of payment services company Visa has strengthened its ties with electric motor racing series Formula E by becoming the official title sponsor of its season finale in London.

The European arm of payment services provider Visa has agreed a multi-race sponsorship deal with the Formula E motor racing championship.

Swiss private banking group Julius Baer expanded its involvement in the Formula E electric car-racing series by snapping up the title sponsorship rights for the Punta del Este ePrix, which took place in Uruguay on Saturday.

German carmaker BMW will measure results from its supplier deal with Formula E before deciding whether to further its involvement in the competition.

The FIA-sanctioned Formula E motor racing championship has missed its sponsorship revenue target for the inaugural race series, despite the addition of three sponsors this month, including a top-tier Official Cup Sponsor.

German automotive company BMW has extended its contract as the official car of the MotoGP motorcycling championship until 2020, while it has signed on in the same capacity for the new Formula E motor-racing series.

Swiss private banking group Julius Baer has reached a deal to become the exclusive global partner of the Formula E Championship, the new electric motor racing series which launches in Beijing, China this weekend.

ABT Sportsline has sealed sponsorship agreements with courier company Deutsche Post, its associated DHL eCommerce business and the Warsteiner brewery ahead of the motor racing team’s participation in the Formula E Championship, the new electric car series operated by the FIA, motorsport’s global governing body.

German automotive manufacturer BMW is set to become the latest partner for Formula E, while French counterpart Renault has signed on as the title sponsor of the new fully-electronic motor racing championship’s e.dams team.

Solar energy technology company Hanergy has signed up as an official partner of the Beijing ePrix, the inaugural race on the International Motorsport Federation’s (FIA) Formula E Championship electric car-racing calendar.