![Photo: Saudia](https://uploads-sportbusiness.imgix.net/uploads/sites/3/2023/03/03423002__R5_9892_1.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=413)
To promote its sponsorship of the ABB FIA Formula E World Championship, engage with fans and generate first-party data, Saudia Airlines launched the ‘Take Your Seat’ campaign with both online and offline promotions, and content.
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